Zunaid Osman Advisory

Rigour, meet empathy.

Where financial rigour meets human-centred design. I help leaders make sharper decisions about the services they build — and the way their teams build them.

Chartered Accountant Service Designer Advisor & Coach
01 / About

Two disciplines, one lens.

I'm Zunaid Osman — a chartered accountant and service designer. For more than six years I've worked at the intersection of commercial discipline and human-centred design, across the public and private sector.

That dual training is the point. I bring the rigour of the balance sheet and the empathy of good design to the same table — so that what's right for people and what's right for the business stop being separate conversations.

02 / Offerings

How we work together.

[ 01 ]

Bespoke 1:1 Coaching

Focused, confidential coaching for senior designers and design leaders. We work on practice direction, strategic influence, and navigating organisational complexity — shaped entirely around where you are and where you're headed.

[ 02 ]

Fractional Advisory

Senior design and commercial counsel on a fractional basis. I help leadership teams set direction, raise service-design maturity, and tie design decisions to commercial outcomes — without the cost of a full-time hire.

03 / Selected

Trusted across sectors.

DWP/ NHS England/ Home Office/ Bupa/ Google/ NEOM/ Admiral
04 / Contact

Let's talk.

If the work above resonates, I'd welcome a conversation. The best place to start is a short call or a note.